Saved by sari
In Praise of Ponzis
Stealing attention with shortcuts, growth hacks, clickbait, and sensationalism. People might click, but they won’t come back. 2 Creating selfish content that serves your own interests—talking about yourself, your products and services, or your company. People won’t even click on this strategy.
Steve Pratt • Earn It: Unconventional Strategies for Brave Marketers
The social returns to prescient taste and committed fandom just went up dramatically. This dynamic will upend how cultural trends are born, financed, grow and die, change marketing and community building, and turbocharge the value of influence. It will also create a backlash to the financialization of every aspect of creativity, and leave us to... See more
Jonathan Glick • Proof of Passion
All of this erodes the value of ‘traditional’ media companies and cultural institutions since individuals will be more able to provide proof of passion without branded legitimization and artists will be able to fund their creative endeavors by selling proof of passion to their engaged communities. There will also be major downsides to transforming... See more