In New York, people speak fast. In the American South, they speak slowly. Both of them are a form of politeness, understood in a different way. In New York, you speak quickly because you respect the value of the other person’s time and you don’t want to take up too much of it. In the South, you speak slowly because you want to respect the person by showing how much of your own time you are prepared to give to them.

Rory Sutherland • Are We Too Impatient to Be Intelligent?

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Rory Sutherland, vice chairman of the Ogilvy advertising agency, famously told a story about an office building where people complained that an elevator took too long to arrive. Instead of spending $1 million to make the elevators 5 percent faster, they solved the problem by spending around $100 to add mirrors so people could look at themselves whi... See more

Sari Azout • The End of Productivity

In Are We Too Impatient to Be Intelligent?, advertising executive Rory Sutherland challenges our knee-jerk assumption that faster is always better. He asks us to consider what might happen if we approached problem-solving and decision-making with a more open-ended, human-centered perspective.

He offers a thought experiment: what if the brief to des... See more

311 / The fallacy of faster

Givers think that conversations unfold as a series of invitations; takers think conversations unfold as a series of declarations. When giver meets giver or taker meets taker, all is well. When giver meets taker, however, giver gives, taker takes, and giver gets resentful (“Why won’t he ask me a single question?”) while taker has a lovely time (“She... See more

Adam Mastroianni • Good conversations have lots of doorknobs

Asking questions and listening actively to the responses is an investment of time, not a waste of time.

Deb Calvert • DISCOVER Questions™ Get You Connected: for Professional Sellers

Rory Sutherland – Are We Now Too Impatient to Be Intelligent? | Nudgestock 2024

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It needs to be judged according to each situation. Is your audience following you? Can you see people nodding? Or frowning? Why are you talking fast? Does it enhance the audience’s experience or make it more difficult for them? Sometimes speakers talk fast because they feel pressure to over-deliver and they want to cram in everything they know on a