For many media brands, the creator economy presents a conundrum — what is the role of brand when audiences increasingly value the intimacy of a direct connection to a human creator?

Live content is rapidly becoming the most entertaining form of content today, yet discovery is a major bottleneck for creators and consumers — it’s nearly impossible for consumers to find what they want to watch, when they want to watch it. Content is now spread across a myriad of different platforms — from Facebook Live, Instagram Live and YouTube... See more