in the early 21st Century, the Consumer Story is collapsing under the weight of its own contradictions, and the Citizen Story is emerging. People are dissatisfied with being mere Consumers, yearn for deeper agency even though we lack the words to express it, and have an innate if imprecise sense that authentic participation holds the key to a brigh

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We are Citizens by nature. Over the last eight decades, however, we have become increasingly trapped in the Consumer Story. Before that, we spent centuries, even millennia, imprisoned in the Subject Story. These stories have functioned as a kind of source code, shaping our beliefs and indeed our morality, not only guiding our behaviour but even con

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If we look up and out again at the broader context of this moment in time, at the collapse of the Consumer and the resurgence of the Subject Story, it’s plain to see this kind of incremental, organisation-by-organisation change is necessary, but not sufficient. In parallel, this must be a moment for a radical renewal of the relationship between the

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