Saved by shashaank
ILM Rebrand (Industrial Light & Magic) by Hoodzpah
Here, you're architecting memory. Establishing logic. Encoding rhythm. Strategy becomes an infrastructure for cultural engagement. Not reactive. Not tactical. But deeply intentional.
This is what lets a brand metabolise change without losing itself. Because culture will keep moving. And brands that don't have an OS? They glitch.
zoe scaman • The Work
In-house In-focus – Highlighting the work and the people of in-house design, communication, and brand teams from companies around the world.
underconsideration.com
A final-year student asked me a simple question: What brand model do we use and sell?We don’t. Not in the way they meant. People don’t buy our process. They’re more interested in how we adapt to their challenge.Complexity resists templates. The more layered the company, the more it needs its own rhythm. Structure matters, but there’s rarely a unive... See more