Saved by shashaank
ILM Rebrand (Industrial Light & Magic) by Hoodzpah
Building a brand identity is like composing a soundtrack for a film. You must find ways to touch on the same themes, while still introducing variations and inventive ways to create an atmosphere – in our case, the rich universe of a brand.
Poppy Thaxter • “The best results arrive from solid and trustful relationships.” Atelier ...
The Netflix AIMS team (AI for Member Systems) came to us to imagine a new internal brand. We were able to collaborate with their team and create something that's easily my favorite project we've done so far this year.
What does a brand like this signal for a company like Netflix?
I think it... See more
Wesx.com
To create an enduring brand, you need to assemble a team of talented and intrinsically motivated employees, build partnerships with like-minded organizations, and surround your agency with clients who value your professionals and services.
Paul Roetzer • The Marketing Agency Blueprint
Brand is why you care about your relationship with a company (c/o Phil Chang).
Brand strategy is the practice of building that relationship through a system of values that imprint themselves throughout the entire business–visual identity, customer interactions, corporate culture.