If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown

When there is a serious lack of clarity about what the team stands for and what their goals and roles are, people experience confusion, stress, and frustration. When there is a high level of clarity, on the other hand, people thrive.

As one senior vice president succinctly summarized it when she looked at the results gathered from her extended team: “Clarity equals success.”

1. BE CLEAR ABOUT THE ESSENTIAL INTENT We can’t know what obstacles to remove until we are clear on the desired outcome.

Mission, the third key part of an effective vision, is a clear and compelling overall goal that serves as a focal point of effort.

When we are unclear about our real purpose in life—in

“Clarity equals success.”

multiple missions. Your mission is how you choose to implement your purpose.) Vision is the destination. It’s what the end result will look like if my values lead to a certain purpose whose mission my organization exists to fulfill. It connects purpose with impact. (This is the huge, wide-ranging vision that drives you forward. It’s aspirational in

Once you have written down your Mission Statement, look over the statements below and check those that are true: ___ Is the Mission Statement future oriented? ___ Is the Mission Statement likely to lead to a better future for the organization? ___ Is the Mission Statement consistent with the organization’s values? ___ Does the Mission Statement set