If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown
gregmckeown.com
If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown
Some examples of great missions:
- Tesla: “Accelerate the world’s transition to sustainable energy.”
- TED: “Spread ideas.”
- Stripe: “Increase the GDP of the internet.”
- IKEA: “Create a better everyday life for the many people.”
- Patagonia: “Use business to inspire and implement solutions to the environmental crisis.”
- Slack: “Make work life simpler, more
Lenny Rachitsky • Mission → Vision → Strategy → Goals → Roadmap → Task
