If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown

When people have conflicting priorities or unclear, meaningless, or arbitrarily shifting goals, they become frustrated, cynical, and demotivated.

A good mission and values statement should be specific and rigorous enough so that some competent players will feel a strong alignment, while others will understand that the company just isn’t a good fit. You may lose people who do not feel strong alignment with your company or group, but you want to lose those people—this allows you to build much