If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown
gregmckeown.com
If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown
There are three reasons most Mission Statements fail: They do not include specific economic objectives. They do not include a deadline. They do not answer the question “why?”
Donald Miller • How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off
That companies are supposed to have a “vision” and a “mission” is confusing as hell and I’ve never met anyone who can explain the difference.
Much easier and more useful:
What do you do? For who? How do you do it? WHY?
Patrick OShaughnessytwitter.com