If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown
on June 7gregmckeown.com
If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown
It may come as a surprise, but articulating the vision (what the business will receive) and the objectives (why the business wants the vision) is often insufficient. People are usually too mired in the details and cannot connect the dots. Thus, you should also specify a mission statement (how you will do it). The TradeMe Mission Statement was: Desi
... See moreLöwy Juval • Righting Software
That companies are supposed to have a “vision” and a “mission” is confusing as hell and I’ve never met anyone who can explain the difference.
Much easier and more useful:
What do you do? For who? How do you do it? WHY?
From “Pretty Clear” to “Really Clear” Executives I work with often suggest their company purpose or strategy is “pretty clear,” as if to say that is sufficient. But anyone who wears glasses knows there is a big difference between pretty clear and really clear! The same seems true with individuals’ professional strategy. When I ask people, “What do
... See moreGreg Mckeown • Essentialism: The Disciplined Pursuit of Less
A mission states why you exist.
Claire Hughes Johnson • Scaling People: Tactics for Management and Company Building
Ed said companies should “create constancy of purpose.” By this, he meant an aim, direction, or purpose—a desired outcome. Eliyahu Goldratt named his book The Goal after this concept. Bestselling author Simon Sinek calls it the why. Most modern organizations have mission statements that pay lip service to this idea, but few truly have a purpose. Fe
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