If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown
on June 7gregmckeown.com
If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown
Any organization, in order to survive and achieve success, must have a sound set of beliefs on which it premises all its policies and actions.
When there is a lack of clarity, people waste time and energy on the trivial many. When they have sufficient levels of clarity, they are capable of greater breakthroughs and innovations—greater than people even realize they ought to have—in those areas that are truly vital. In my work, I have noticed two common patterns that typically emerge when t
... See moreMissions are descriptive and aspirational. They’re descriptive in that they should be uniquely specific—another organization should not be able to have the same mission.
A mission states why you exist.
An OBJECTIVE, I explained, is simply WHAT is to be achieved, no more and no less. By definition, objectives are significant, concrete, action oriented, and (ideally) inspirational. When properly designed and deployed, they’re a vaccine against fuzzy thinking—and fuzzy execution.