If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown
on June 7gregmckeown.com
If I Read One More Platitude-Filled Mission Statement, I'll Scream - Greg McKeown
1. Vision is the foundation of greatness: Define your purpose and values
Core values and purpose. A compelling vision consists of two main components: core values/beliefs and purpose. Core values are the fund... See more
Any organization, in order to survive and achieve success, must have a sound set of beliefs on which it premises all its policies and actions.
Core values and purpose. A compelling vision consists of two main components: core values/beliefs and purpose. Core values are the fund... See more
Beyond Entrepreneurship | Summary & Audio
When there is a lack of clarity, people waste time and energy on the trivial many. When they have sufficient levels of clarity, they are capable of greater breakthroughs and innovations—greater than people even realize they ought to have—in those areas that are truly vital. In my work, I have noticed two common patterns that typically emerge when t
... See moreGreg Mckeown • Essentialism: The Disciplined Pursuit of Less
Missions are descriptive and aspirational. They’re descriptive in that they should be uniquely specific—another organization should not be able to have the same mission.
Claire Hughes Johnson • Scaling People: Tactics for Management and Company Building
A mission states why you exist.
Claire Hughes Johnson • Scaling People: Tactics for Management and Company Building
An OBJECTIVE, I explained, is simply WHAT is to be achieved, no more and no less. By definition, objectives are significant, concrete, action oriented, and (ideally) inspirational. When properly designed and deployed, they’re a vaccine against fuzzy thinking—and fuzzy execution.