iA Notebook Wins Red Dot: Best of the Best 2025
From S. Lovell, “Dieter Rams: As Little Design as Possible”, 2010 Apr
Forward by Jony Ive
When I was a young boy growing up in London, my parents bought a wonderful juicer. It was Braun MPZ 2 Citromatic. I knew nothing about Dieter Rams or his ten principles of good design. But to a little boy uninterested in juicing, I remember the Citromatic he and
... See moreon not changing for the sake of change:
the best design doesn't announce itself. it just works, quietly doing what it needs to do without asking for applause.
when we redesign something, the question isn't "how can we make this look different?" it's "how can we make this genuinely better?"... See more
Ryo Lux.comDesign legend Paul Rand executed the “NeXT” generation of computer for education logo for Steve Jobs. He brought a clarity that resulted in a confidence in the memorability and timelessness of the logo, as well as in the way it represented both the product and company’s forward-thinking culture and innovation.... See more
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