I have no interest in writing content that converts. | Vanessa Childers
Content that has the potential to get attention, inspire action in your ideal customer, and contribute to your business growth has to add to the literature in your niche and not to the noise. Value doesn’t come from feeding your audience with free tips that everyone else is already saying. You provide value when you’re able to inspire a commitment
... See moreMeera Kothand • Your First 100
My policy in creating sales copy is this: give the customer the information they need to make the decision they want, not the decision I want. It is time to shift our focus away from conversion towards relationship-building.
Lynn Serafinn • The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell
But you have not sold! This is important. If you had finished the article with a “Buy Now!!!” button, the article could lose its credibility. Anyone reading through, or skimming or skipping to the end, would realize the page is selling a product, which does not match the promise made at the top.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
THIS WAS NOT WRITTEN BY CHATGPT....chasing LinkedIn impressions is probably about to ruin your personal brand & brand marketingI spend a lot of time thinking about the next big content/marketing shiftIt’s the most important question in marketing - alwaysBeing early brings real rewards.In 2015, I started creating social content as a CEO (back when i... See more
Paul Venuto • feed updates
The point of making content is to get an outcome,” he added.
The success of mega-influencers or thought leaders who have, in effect, transcended algorithmic management can make it difficult to see that. The Seth Godins, Mel Robbinses, and Brene Browns of the internet don’t appear to be trying to “get an outcome.” They don’t have to. Their influence... See more
The success of mega-influencers or thought leaders who have, in effect, transcended algorithmic management can make it difficult to see that. The Seth Godins, Mel Robbinses, and Brene Browns of the internet don’t appear to be trying to “get an outcome.” They don’t have to. Their influence... See more