I finally got tired of my own bullshit

To create a clear, easily digestible understanding of what our business is and inject it into the bloodstream of our team first, customers second.

And yes, getting to clarity takes time. But you can't just wish for change—you need a container for it.

So I kicked off Sublime Essence, a project to hold myself accountable to cracking the code on our pos... See more

Clarity isn't the enemy of depth.

It's the price of admission.