QANTAS R&I brief
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QANTAS R&I brief
The key questions that you need to be able to answer for your own agency (and that you need to ask to help clients) are: What is your Marketing Strategy? Which segments of the market are you focusing on? How are you differentiated from the rest? What is your USP? What is your Quantifiable Customer Value Proposition? What is your Elevator Pitch (say
... See moreRobert Craven • Grow Your Digital Agency
Born Social: The Social-First Brand
docs.google.comCreating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
amazon.com
Design for the category, analyse for the buyer, report for the brand.