QANTAS R&I brief
Access Google Docs with a personal Google account or Google Workspace account (for business use).
docs.google.com
QANTAS R&I brief
To succeed in branding you must understand the needs and wants of your customers. There are many different ways to create a successful branding strategy, but most design agencies start with research.
Catharine Slade-Brooking • Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
Brand & Content Strategy 101 // Workshop
docs.google.com
Creative Brief Template
almanac.io
The key questions that you need to be able to answer for your own agency (and that you need to ask to help clients) are: What is your Marketing Strategy? Which segments of the market are you focusing on? How are you differentiated from the rest? What is your USP? What is your Quantifiable Customer Value Proposition? What is your Elevator Pitch (say
... See moreRobert Craven • Grow Your Digital Agency
Promotional Principles for Creative People
docs.google.comKin&co - Commercial Behaviours - Session Deck
docs.google.com