I bet you are doing product activation all wrong.

Every product needs a solid activation experience. Done well, they can mean hugely successful conversion from discovery to sign-up for your app. Here's a breakdown of Duolingo's legendarily strong activation experience. Complete activation experience breakdown in 🧵👇

An activation metric is a measure of how many actions a user takes to receive value out of a product. Essentially, it is what a user has to do before they get value from the product.