Saved by Hasitha Senevirathne
I bet you are doing product activation all wrong.
Every product needs a solid activation experience.
Done well, they can mean hugely successful conversion from discovery to sign-up for your app.
Here's a breakdown of Duolingo's legendarily strong activation experience.
Complete activation experience breakdown in 🧵👇
How you design for the ‘Aha’ moment is by providing a blend of information & personalization to get the user to the activation metric. The ‘Aha’ moment can happen at any point within the product, but your goal as a designer, PM, or engineer is to make that point come as soon as possible.
Josh Nelson • The art of onboarding
The first step in hacking activation is to identify each point in your customers’ journey toward the aha moment. We are assuming that you have already determined, in the process of making the product must-have, what constitutes this magical moment. To
Morgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Activation describes the point when the interested customer has their first gratifying user experience. This is also often described as the aha moment.
Ash Maurya • Running Lean
But if you follow the three steps we have outlined above, you will rapidly discover ideas and insights that will produce dramatic gains in activation for your product. To recap, those steps are: map all of the steps that get users to the aha moment; create a funnel report that profiles the conversion rates for each of the steps and segments users b
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