How your startup can rise above the crowd with storytelling & positioning | Product Hunt
Product Huntproducthunt.com
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How your startup can rise above the crowd with storytelling & positioning | Product Hunt
Stand The F*ck Out: The No-Nonsense Guide to Positioning Your Business, Finding Your People, and Building a Durable Brand
amazon.com
One way to zero in on what makes your idea unique is to think in taglines, summarizing your concept as succinctly as possible. Using fewer words to communicate something that might otherwise feel complex can lead you to develop an argot that others will find repeatable.
Ben duPont • Non-Obvious Thinking: How to See What Others Miss
If you do, you’ll certainly be choosing a crowded quadrant. And without the magic of advertising, it’s very difficult to grow in a quadrant that’s crowded. Your customer doesn’t know what to do, so he does nothing. The alternative is to build your own quadrant. To find two axes that have been overlooked. To build a story, a true story, that keeps y
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
This Brand Strategy Can Make Your Startup Look Bigger Than It Is
First Round Capitalreview.firstround.com