How your startup can rise above the crowd with storytelling & positioning | Product Hunt
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How your startup can rise above the crowd with storytelling & positioning | Product Hunt
Stories tend to be especially powerful for branding because -- they’re unique: nobody else can call your story the same way -- they’re memorable: who doesn’t want to share a good story (and remember enough to re-tell it)? -- they grab attention in a crowded world
Cathy Goodwin • Grow Your Business One Story At A Time: How Strategic Storytelling Helps You Stand Out And Succeed In A Crowded Marketplace
If you are launching a new product, particularly if you are a small business just starting out, the Head to Head style is rarely a good choice. Trying to beat an established market leader at their own game is a bit like trying to out-cola Coke. It would be foolish for a small company to ever try.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
1. What is the marketing message you want to send?
2. Find a story that creates context and a lead-in to deliver #1 (and as Shawn masterfully demonstrated, this rarely needs to be your story).
2. Find a story that creates context and a lead-in to deliver #1 (and as Shawn masterfully demonstrated, this rarely needs to be your story).
What A Small Business Can Learn From Big Brand Stories
Cathy Goodwin • Grow Your Business One Story At A Time: How Strategic Storytelling Helps You Stand Out And Succeed In A Crowded Marketplace
In order to break through the noise, companies would need to take into account their own strengths and weaknesses, then contrast them with their competitors to create a unique leadership position in the minds of customers.