How your startup can rise above the crowd with storytelling & positioning | Product Hunt
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How your startup can rise above the crowd with storytelling & positioning | Product Hunt
Storyteller: Clarity and Authenticity: The Process and Tools to Rethink Messaging
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
1. What is the marketing message you want to send?
2. Find a story that creates context and a lead-in to deliver #1 (and as Shawn masterfully demonstrated, this rarely needs to be your story).
2. Find a story that creates context and a lead-in to deliver #1 (and as Shawn masterfully demonstrated, this rarely needs to be your story).
How will your company’s voice stand out in this overwhelming chorus of messages?