How Will You Measure Your Life?

Through my research on innovation for the past two decades, my colleagues and I have developed a theory about this approach to marketing and product development, which we call “the job to be done.” The insight behind this way of thinking is that what causes us to buy a product or service is that we actually hire products to do jobs for us.

TAKING STOCK How long has it been since your world was rocked to its core by something you learned? What refusal have you been postponing (Block, 1993)? What's the toll of not living your truth each day? Each moment? When it is all over, what do you want people to say about you and what you contributed? Where do your passions and talents intersect

you want to help other people, be a manager. If done well, management is among the most noble of professions. You are in a position where you have eight or ten hours every day from every person who works for you. You have the opportunity to frame each person’s work so that, at the end of every day, your employees will go home feeling like Diana fel