the modern company playbook: 1) craft signal rich content that hits like gospel for a specific tribe. 2) build compounding trust with the ones who actually care. 3) channel that trust into world class software so sharp it feels like a cheat... See more

For early-stage startups, viral marketing is often a mistake. The same goes for heavy paid marketing. You might get a lot of views, but not the right ones. What usually happens is that you miss the true early adopters, the people who would actually love your still-in-progress product. Instead, you attract people who... See more