How today's fastest growing B2B businesses found their first ten customers
Lenny Rachitskylennysnewsletter.com
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How today's fastest growing B2B businesses found their first ten customers
For consumer companies, there are only three growth “lanes” that comprise the majority of new customer acquisition:1. Performance marketing (e.g. Facebook and Google ads)2. Virality (e.g. word-of-mouth, referrals, invites)3. Content (e.g. SEO, YouTube)
Dan Hockenmaier • Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
