How today's fastest growing B2B businesses found their first ten customers

Only three sourcing strategies account for every B2B company’s very early growth. [These are: Personal network, Seek out customers where they are, Get press.] Thus, your choices are easy, yet limited.

Only three sourcing strategies account for every B2B company’s very early growth. [These are: Personal network, Seek out customers where they are, Get press.] Thus, your choices are easy, yet limited.

Early on, the way we approached our go-to-market was opposite of what most companies do, which is start with a super niche audience, find them, target them and expand to new markets

We started completely horizontal with a blank-slate product, and we got more and more narrow with our focus on landing customers over time. We started seeing organic ado

• Step 1: Get one company to love your product


• Step 2: Get one company to pay (a meaningful amount of money) for your product


• Step 3 : Get more than one company to love and pay for your product


• Step 4: Start noticing a shift from push to pull, and organic growth


• Step 5: Keep grow