How today's fastest growing B2B businesses found their first ten customers
Lenny Rachitskylennysnewsletter.com
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How today's fastest growing B2B businesses found their first ten customers
💥 New deep-dive 💥
How today's fastest growing B2B businesses found their first 10 customers
tl;dr
1. 👋 Tap personal network
2. 🧗♀️ Seek out your customers where they are
3. 🗞 Get press
Stories from 20+ companies.... See more
Lenny Rachitskyx.comAlmost everyone starts by going aer VSBs or SMBs (aka startups)
Lenny's Newsletter • GTM motions of 30 B2B SaaS companies
Many are lean startups with traction before product. Their advantage is proximity. They learn by talking to their audience, experimenting, and watching what resonates. So many startups fail because they make something nobody wants. When “audience-founders” decide to build, there’s already someone waiting for and interested in what they make.