(This has become a big differentiator for me in my own writing. All of my best-performing lists used this technique where each subhead was a sentence/thought in itself, so that if all a reader did was skim the subheads, they’d get the gist of the entire article.)

Readers love things that are “plug and play.” For example, if you write about health and fitness, you can allow readers to download a handful of specialized workout routines. Or, if you’re a memoir writer, you can give readers on your website a template for them to write a memoir of their own. Or, if you’re a leadership coach, you can give readers

Instead of posting random thoughts, spend 10 minutes studying Notes that are getting high engagement. Look at their structure, their hooks, their calls-to-action.