People don't have short attention spans: • They binge 14-hour Netflix shows. • They finish 3-hour Joe Rogan episodes. They have short consideration spans. They must be hooked quickly. Here’s a step-by-step guide to write a hero section that hooks... See more

How to Find Good Online Content

You have 7 seconds—or less—to stop someone from scrolling past your Note. The first line does 90 percent of the work.

3 Types of opening lines that work

The Raw Confession

• ‘I just fired my biggest client.’


• ‘This morning, I cried in my car for an hour.’


• ‘My marriage failed. I never told anyone why.’

Variation: The Time Hook

• ‘20 minutes ago, I made a

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