Often people want to get to know you more personally. Rather than focus on an immediate sale, get web visitors to sign up for your e-newsletter.

Don’t be fooled by the idea that you’re writing product descriptions. Your product page shouldn’t be descriptive; it needs to sell your products or services.

also have to anticipate their objections and overcome them one by one.

Your value proposition is what you write on a billboard: a headline, a few bullet points, and an image.

Your value proposition is the promise of the value you offer to your ideal reader. Your value proposition is the most important information on your home page.

nobody is interested in your company and your products. People are interested in themselves.

Each bullet point should highlight a benefit you provide or a problem you avoid.

credible, clear, and concise.

Where do you address your customer’s objections?