How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers

Create a list of objections. Again, you just want to be as complete as possible. Later on you can decide whether you need to address each objection or not.

start with asking your customer why they hesitated to buy from you, and then discuss how happy they are now

The biggest mistake web writers make is trying to write for too many people.

Never be afraid to provide too much information.

bullet points don’t need to be full sentences, but they should have the same structure.

Specific details add credibility to your story and make you more persuasive.

Often people want to get to know you more personally. Rather than focus on an immediate sale, get web visitors to sign up for your e-newsletter.

assume that potential customers will not make an effort to understand what you’re about.

The secret to great copywriting is to know who you want to entice with your copy and to understand what it is they’re looking for.