How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers

Create a list of objections.

Where do you address your customer’s objections?

The secret to great copywriting is to know who you want to entice with your copy and to understand what it is they’re looking for.

To increase your persuasiveness, add a word like now, instantly, or immediately

Superlatives can make you sound insincere.

You need a string of nods from your reader. So you start with a question.

read comments on forums and blogs (if a blog matches your ideal reader), or check out Amazon reviews.

What they want to know is: What’s in it for me?

To find the real benefit, ask yourself, So what?