Novel content angles

• Counter-intuitive – “Oh, I never realized the world worked that way.”

• Counter-narrative – “Wow, that’s not how I was told the world worked!”

• Shock and awe – “That’s crazy. I would have never believed it.”

• Elegant articulations – “Beautiful. I couldn’t have said it better myself.”

• Make someone feel seen – “Yes! That’s exactly how I

Substack notes:

Your reader's struggles, not your expertise. Shared Notes focus on problems your audience faces. Notes showing off how smart you are rarely connect.

Simple, extracted ideas, not complex methodologies. Your job is to pull out straightforward insights that anyone can understand.

Understanding of problems before solutions. When readers th