here are 3 things I am focused on to break out of the sea of sameness: ➡️ Focus on connections over virality I used to care of impressions, now I care about downstream metrics likePlatforms reward copy+paste guru content and divisive takes. I'll take smaller impressions for deeper impact. ➡️ Use the T-H-I-S content plan Teach them. Help them.... See more

LinkedIn Strategy

• Start writing on LinkedIn to showcase your knowledge, especially if you have time.


• Consistency is key; post regularly, even if not daily, to compound your efforts.


• Be aware that initial inbound leads might be from smaller businesses if you're aiming for bigger brands.


• Recognize that larger brands are likely observing your content

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Find and learn from viral LinkedIn posts