How to Write a Design Brief | Writing Examples
Great design firms must be able to create solutions that can last for many years. Their thinking capability matched with their creative capability represents some of the greatest talents when it comes to brand building, bar none.
Debbie Millman • Brand Thinking and Other Noble Pursuits
This memo was also famous for breaking P&G's "one-page memo" rule! He shares an outline of what "Brand Man" should do in order to successfully market their brand.
Sriram Krishnan • P&G Marketing Memo
what makes a great 1-Pager/PRD?
As you read through these 1-Pagers, look for these elements that make them effective:
As you read through these 1-Pagers, look for these elements that make them effective:
- Problem-oriented: They crystallize the problem being solved in a few strong sentences—ideally near the top of the document—to focus the brainpower of every teammate in the same direction.
- Clear success criteria: They super-specifica