How to Write a Design Brief | Writing Examples
At the same time, the brief can’t be too limiting—there still has to be enough space to allow for surprising solutions. When I was doing my master’s in communications design at Pratt, a professor once said to me that if the brief is “design a better toothbrush,” you will always end up with something that looks like a toothbrush. But if you open up
... See moreIrene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
Precisely what design means and how it is applied has differed from company to company, industry to industry, country to country and era to era, depending on the scale of the project,
Alice Rawsthorn • Hello World: Where Design Meets Life
it’s crucial that key stakeholders agree on the contents of the brief.
Bonnie Siegler • Dear Client: This Book Will Teach You How to Get What You Want from Creative People
When my list is complete (usually after an hour or two) and I’ve exhausted all my brainpower, I scan the page for obvious ideas. Sometimes “obvious” works conceptually, but usually I try to dig a little deeper. Perhaps the combination of two obvious words yields something fresh and new. Maybe combining something more generic with something specific
... See moreJessica Hische • In Progress: See Inside a Lettering Artist's Sketchbook and Process, from Pencil to Vector
This is a great way to ensure you are clear on and can articulate the story you want to tell.
Cole Nussbaumer Knaflic • Storytelling With Data
The design firm has to be able to make the right choices around what’s going to be the most critical thing that will break through to consumers to build that relationship—that familiarity yet distinctiveness that connects with consumers.
Debbie Millman • Brand Thinking and Other Noble Pursuits
The objective of such ‘designs’ was to provide guidance for the craftsmen who would fabricate their contents, with the aim of ensuring that the end result was as the architect or designer had envisaged. This role seems clear enough, but design was soon also used to describe the thought process behind the development of the ideas represented in thos... See more