How to Write a Design Brief | Writing Examples
Idea brief. An idea brief sets the stage for determining whether a given idea is worth pursuing. It’s a page that documents your product idea, the circumstances that inspired it, your hypothesis, and a list of underlying assumptions.
Trevor Owens • The Lean Enterprise
1. Describe your company. What does your company do?
2. What are the objectives? Spell out the goals and the reasons behind them.
Increase sales / promote awareness / expand client base / obtaining data or information / change image / improve competitiveness / reduce cost / raise MSRP / enhance customer experience / change demographic / provide a mor... See more
2. What are the objectives? Spell out the goals and the reasons behind them.
Increase sales / promote awareness / expand client base / obtaining data or information / change image / improve competitiveness / reduce cost / raise MSRP / enhance customer experience / change demographic / provide a mor... See more
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