How to Write a Design Brief | Writing Examples
The goal is to make the complicated simple — not the other way around. The best ideas are often expressed as simple ideas. They’ll have power because they’ll feel inevitable.
wearecollins.com • 101 Design Rules
1. Describe your company. What does your company do?
2. What are the objectives? Spell out the goals and the reasons behind them.
Increase sales / promote awareness / expand client base / obtaining data or information / change image / improve competitiveness / reduce cost / raise MSRP / enhance customer experience / change demographic / provide a mor... See more
2. What are the objectives? Spell out the goals and the reasons behind them.
Increase sales / promote awareness / expand client base / obtaining data or information / change image / improve competitiveness / reduce cost / raise MSRP / enhance customer experience / change demographic / provide a mor... See more
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A brief doesn’t need to follow a formal structure. It can be a well-crafted essay or a bulleted list. But it should contain the answers to most of these questions: What is the challenge? Why are you embarking on the project now? a little history, from your perspective, can be very helpful. What are the objectives? What is the current situation? Who
... See moreBonnie Siegler • Dear Client: This Book Will Teach You How to Get What You Want from Creative People
Designers work from what’s called a brief—a challenge presented to them by a client or collaborator with a more or less straightforward goal. It’s a description of what’s required at the end of the collaboration: a building, a playground, or a product, for example.
Sara Hendren • What Can a Body Do?: How We Meet the Built World
What the brief should not do is suggest solutions. That’s our job. This is important to remember, because a proposed direction or solution from a client is often difficult to forget and may serve to limit a creative team’s thinking.
Bonnie Siegler • Dear Client: This Book Will Teach You How to Get What You Want from Creative People
At the same time, the brief can’t be too limiting—there still has to be enough space to allow for surprising solutions. When I was doing my master’s in communications design at Pratt, a professor once said to me that if the brief is “design a better toothbrush,” you will always end up with something that looks like a toothbrush. But if you open up
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