How to Write a Design Brief | Writing Examples
what makes a great 1-Pager/PRD?
As you read through these 1-Pagers, look for these elements that make them effective:
As you read through these 1-Pagers, look for these elements that make them effective:
- Problem-oriented: They crystallize the problem being solved in a few strong sentences—ideally near the top of the document—to focus the brainpower of every teammate in the same direction.
- Clear success criteria: They
Examples and templates of 1-Pagers and PRDs
He used a seven-step formula to outline his copy. This formula is now called “Bob Stone’s Gem.” It’s simple: Benefit: begin with your strongest benefit. Expansion: expand on your strongest benefit. Positive: explain what the prospect will get. Proof: prove the value with past experience. Negative: explain the consequences of inaction. Summary: sum
... See moreEddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
