How To Sell Ideas Without The Hard Sell – Dave Birss Education
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How To Sell Ideas Without The Hard Sell – Dave Birss Education
“Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats.”
— Howard Aiken
As Mark Bonchek highlights in his widely popular Harvard essay:“Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world. Don’t sell a product, sell a whole new way of thinking.”
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
You can sell your way of doing things. (I didn’t say: negotiate. I said: sell.)
Dan S. Kennedy • No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity
creating change requires selling our ideas. And so many smart people are turned off by selling. Many readers of this book, perhaps yourself included, have had a bad experience with a salesperson that tainted their association with sales forever.