The first mistake creative and entrepreneurial people make is being too optimistic about the ability of their audience to retain the information they are given.

Anytime you are pitching or presenting work, you are competing with every other idea, piece of information and decision that is trying to occupy your audience's mind. They are constantly

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“Did you know?” leads with value. Rather than try to agitate the problem, you’re offering a powerful idea immediately.

“I have a secret...” leads with intrigue. It is a very powerful position to be in when you’re the person who showed someone outside a world what the inside really looks like.

“I wouldn’t do it that way,” immediately defines you in a... See more