How To Sell Ideas Without The Hard Sell

How To Sell Ideas Without The Hard Sell – Dave Birss Education

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The first mistake creative and entrepreneurial people make is being too optimistic about the ability of their audience to retain the information they are given.

Anytime you are pitching or presenting work, you are competing with every other idea, piece of information and decision that is trying to occupy your audience's mind. They are constantly

Lauren Crichton • #93: Selling the Idea, Making the Thing, Respecting the Duty of Care #93: Selling the Idea, Making the Thing, Respecting the Duty of Care

Being More Persuasive, via Daniel Pink:

Here’s what decades of research reveal and how you can use it to influence anyone (ethically):

First: Don’t be an extrovert. That loud, slick-talking stereotype of a great persuader? Totally wrong. In fact, strong extroverts are often bad at persuasion. They talk too much and listen too little. But introverts

“Did you know?” leads with value. Rather than try to agitate the problem, you’re offering a powerful idea immediately.

“I have a secret...” leads with intrigue. It is a very powerful position to be in when you’re the person who showed someone outside a world what the inside really looks like.

“I wouldn’t do it that way,” immediately defines you in a... See more