How To Sell Ideas Without The Hard Sell – Dave Birss Education

The best prospects to pitch to are the ones who have the beliefs needed to buy. You can—and should—be the one to instill those beliefs.

creating change requires selling our ideas. And so many smart people are turned off by selling. Many readers of this book, perhaps yourself included, have had a bad experience with a salesperson that tainted their association with sales forever.

when you do come across marketing in the real world, you’ll be able to discern if and how to best borrow that idea.

the pitch. That is: What’s your sell for this thing? How do you tell people what it is and why they should care?

How you market your ideas—and yourself—will determine the impact you make and the breadth of community you will reach. Your ability to push your ideas broadly will also depend on how well you tune in to the needs and concerns of others.