How to Reduce Uncertainty in Product and Startup Traction
Unlike a product roadmap, a traction roadmap isn’t output oriented, but outcome oriented. You already learned about an outcome-oriented metric in the previous chapter, which fits the bill perfectly: traction.
Ash Maurya • Running Lean
The best way to deal with uncertainty is to adopt a continuous, small-batch approach that is oriented toward learning your way forward.
Josh Seiden • Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously
even if it is just guesstimating at first. As we mentioned earlier, you should be thinking about only those traction channels and specific strategies that have a chance of moving the needle for your