The Founding Principles Of Traction Design Are:

1. Traction is Achieved By Design.
   
   Traction is not discovered through haphazard trial-and-error. It is deliberately engineered through proven frameworks and reliable processes


2. Traction is a First-Class Priority
   
   Traction is equally as important as the product and team. It should be resourced and prioriti

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Before gaining traction, we have methodologies like Lean Startup and Customer Discovery that demystify and systematize the process of creating a great product. After gaining traction, we have both new practices in Growth Hacking and the legacy experience of marketing to scale a traction channel that already works. However, there is no such methodol... See more