How to Reduce Uncertainty in Product and Startup Traction
If you can’t solve for the hardest part, the part with the most uncertainty, there’s no point in doing anything else.
Annie Duke • Grit or Quit? Tactical Advice for Founders Facing Tough Company Building Decisions

The Founding Principles Of Traction Design Are:
- Traction is Achieved By Design.
Traction is not discovered through haphazard trial-and-error. It is deliberately engineered through proven frameworks and reliable processes - Traction is a First-Class Priority
Traction is equally as important as the product and team. It should be resourced and prioriti