Here’s how the research participants described the struggle to be authentic: Don’t make people feel uncomfortable but be honest. Don’t upset anyone or hurt anyone’s feelings but say what’s on your mind. Sound informed and educated but not like a know-it-all. Don’t say anything unpopular or controversial but have the courage to disagree with the

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Conformism is the force that translates our own desires through others' desires. We learn to play a role. We become so good at playing the role that we become 'inaccessible' to ourselves; our own desires and truth are 'impenetrable.'

What does it mean to be a parent ? An entrepreneur ? An early adopter of the latest technology? Our roles are bound... See more

But over time, likability becomes resentment in disguise. Because, if you're always understood, you're probably not saying much. And the more you perform agreeableness, the more you resent the audience demanding the performance.