Saved by Leo Guinan
How to look more legitimate
Ultimately, legitimacy derives from trust: trust that the governing order is just, trust that agents establishing and enforcing that order are doing so in the interest of the greater good. Legitimacy crises happen when that trust is eroded—when the governed no longer believe that those in power are exercising that power with the collective good in ... See more
Katie Parrott • Legitimacy Lost
sari added
people will be reluctant to support you unless they believe you. And they won’t believe you unless they can see you. People need to understand what you stand for, just as much as they need to know how your policies, products and services can help them. You need to give them a reason to be loyal to your brand,
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
People sense honesty at an intuitive level, so when your style of branding matches your inner truth, you come across as authentic and therefore trustworthy.
Richard Rudd • Prosperity: A guide to your Pearl Sequence (The Gene Keys Golden Path Book 3)
The third (and perhaps most important) technique is transparency—giving your viewer a behind-the-scenes look at your life or business. Or to put it another way, being real.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
trust is paradoxical—in other words, it appears to defy logic. The best way to sell, it turns out, is to stop trying to sell. The best way to influence people is to stop trying to influence them. The best way to gain credibility is to admit what you do not know.
Charles H. Green • The Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust
Building a signal-legitimized network isn’t necessarily about curating the best individual posts that appear in a feed. It’s about signaling the most reputable and valuable people that participate in the network. The network gains legitimacy not by a centralized algorithm showing you what’s most popular, but by the participants themselves provably ... See more
Kiran Cherukuri • Internet Cities & The Social Uniswap
sari added
$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2)
amazon.com
More than raw distribution though, exposing your style and sensibility is important. Not just for standing out in the networks and generating dialogue and discussion - but also because senior, ambiguous consulting work relies on navigating a trust gap like no other.
tomcritchlow.com • Rejecting Specialization
Sixian added