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How to look more legitimate
This is one of the unspoken rules of building credibility on the internet. Credibility is in the eye of the beholder—and it’s a ladder anyone can climb. The moment you have even one signal of Earned Credibility, you should start leveraging it. If one of your articles gets 10,000 views, you should have a link in your bio saying, “Read my most-popula
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
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Your Customer Creation Equation: Unexpected Formulas of The Conversion Scientist™
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Ultimately, legitimacy derives from trust: trust that the governing order is just, trust that agents establishing and enforcing that order are doing so in the interest of the greater good. Legitimacy crises happen when that trust is eroded—when the governed no longer believe that those in power are exercising that power with the collective good in ... See more