How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off

six reasons most small businesses fail. Those reasons are: A failure to identify and prioritize economic objectives A failure to market products with a clear message A failure to sell in such a way that makes the customer the hero The production of products that aren’t in demand or profitable Bloated overhead because of inefficient management and p

Now that we’ve started with the problem, positioned our product as the solution, and built a bridge from the customer’s problem to our solution, it’s time to create a sense of urgency.

The primary job of the leader and the leadership team is to clearly define a destination and then reverse engineer a plan to get there. The second job of a leader or leadership team is to keep reminding team members about the destination and constantly make corrections to ensure a successful arrival.

When you give your customer a three- or four-step plan, they are much more likely to place an order.

It’s not enough that you care about your customers; you also have to be able to lead them with competence.

The more specific you are, the more likely you are to open a story loop in your customer’s mind. ANSWER THIS QUESTION: What does your customer need from your small business?

When we tell customers what they will get or what it will cost them if they do not buy from us, they are much, much more likely to place an order. A good story needs stakes!

“I don’t believe my product will solve your problem, but I want you to like me anyway. If you ever want to give me some charity in exchange for this product, which again, will probably not meet your needs, please do so because I have a mortgage to pay and kids to feed.”

Explain how easy the transition is from not using your product and having a problem, to using your product and solving said problem.