customers aren’t interested in your businesses. What they’re interested in is whether or not you can help them solve a problem.

A story starts when we meet a character who wants something.

This means we should be much more interested in finding out if the person we are interacting with has a problem we can solve than we are in convincing them to buy a product they may not need.

include statements of empathy so your customers recognize you as the guide who cares about their frustrations and pain.

Why does this Soundbite lead to sales? Because once we identify something our potential customers want, we’ve opened a story loop in their mind. The only way they can close that story loop is to buy our product or service.

When you position yourself as a guide, potential customers recognize you as somebody who can help them. When you position yourself as a hero, customers ignore you. You literally become invisible.

If you want to sell more products, talk about the aspects of your products that will help people survive and thrive.

The first thing we will need to build a Mission Statement that actually works is to identify key sales metrics that will ensure your business succeeds.

six reasons most small businesses fail. Those reasons are: A failure to identify and prioritize economic objectives A failure to market products with a clear message A failure to sell in such a way that makes the customer the hero The production of products that aren’t in demand or profitable Bloated overhead because of inefficient management and