How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off

The second thing you need to do to position yourself as a guide is demonstrate authority. By authority, I mean you’ve got to demonstrate that you actually know how to help your hero customers overcome their challenge and win the day.

Whenever I’m in a sales conversation, I don’t give a second’s effort to trying to convince the customer to buy anything. Instead, all my energy is focused on a single question: Does this customer have a problem my product can solve? If they do, I tell them about my products. If they don’t, I don’t sell them anything.

The more specific you are, the more likely you are to open a story loop in your customer’s mind. ANSWER THIS QUESTION: What does your customer need from your small business?

It’s not enough that you care about your customers; you also have to be able to lead them with competence.

fact, there should be many “buy now” buttons and they should flow down the page in every section of our website. They should be bright, bold buttons. In fact, the “buy now” buttons should be the obvious buttons to press on your website.

When you position yourself as a guide, potential customers recognize you as somebody who can help them. When you position yourself as a hero, customers ignore you. You literally become invisible.

Growing a small business is all about making one smart decision after another and knowing how to recover when things don’t work out the way you expected.

the truth is the heart of your marketing is embodied in the words you use on those websites, advertisements, and signage.

If you have a product customers love and are considering hiring a sales representative, I’d advise you to do so. Just make sure they know how to make the customer the hero,