Your three Critical Actions should have two things in common: Nearly everybody on the team can do them, and They should directly affect the forward movement that will assist the accomplishment of your mission.

When you express empathy and demonstrate authority, you position yourself as the guide in your customer’s life.

People are motivated to avoid discomfort just as much (if not more) than they are motivated to seek comfort. Remember, human beings are problem solvers and are always trying to figure out how to avoid frustration and pain.

Just make sure they know how to make the customer the hero, and the left engine of your airplane should help you fly farther and faster.

powerful thing happens when you position your product as the solution to a problem: The perceived value of your product skyrockets. In life we attribute value to one thing and one thing only: solutions.

The process may take a little time, but soon you’ll find you and your team are performing three Critical Actions that are moving the company forward and those actions are quickly being turned into habits that define your culture.

ANSWER THIS QUESTION: What three or four steps do your customers need to take in order to buy your product and solve their problem?

Conflict is what makes a story interesting. While none of us wants conflict in real life, we love it in stories.

six reasons most small businesses fail. Those reasons are: A failure to identify and prioritize economic objectives A failure to market products with a clear message A failure to sell in such a way that makes the customer the hero The production of products that aren’t in demand or profitable Bloated overhead because of inefficient management and p