we optimized her product offering by creating a product called Plan Your Own Wedding. For $5K, she would walk you through a robust checklist by giving you access to step-by-step videos that helped couples plan everything from the event space to catering to flowers and even cocktail recipes. Not only this, but when customers signed up for the

sales. In sales, you only have to be confident about one thing: that your product will solve your customer’s problem.

Here are three questions to ask when determining your Key Characteristics: What specific characteristics will each of us need in order to create (or sell) the products that solve our customers’ problems? What characteristics will we need to keep going when the challenges seem overwhelming? What characteristics will we need to create a safe,

In the first step, you used the Business on a Mission Framework to invite yourself and your team into a story; now you’ll use the StoryBrand Framework to invite customers into a story that solves their problems and changes their lives.

The first thing we will need to build a Mission Statement that actually works is to identify key sales metrics that will ensure your business succeeds.

Second, it should include a deadline. When you give somebody an important assignment, you must also give them a deadline.

When we mention the problem our customer has, our customer thinks: Do you have a solution? Will your solution work for me? Why is the problem so important when we’re having a sales conversation? Human beings are problem-solving machines. We are hardwired to engage challenges and overcome them.

Whenever I’m in a sales conversation, I don’t give a second’s effort to trying to convince the customer to buy anything. Instead, all my energy is focused on a single question: Does this customer have a problem my product can solve? If they do, I tell them about my products. If they don’t, I don’t sell them anything.

Let’s ask them to make a purchase. ANSWER THIS QUESTION: What will the main call to action be on your website and in your marketing collateral? [Your Notes]