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How to Fix Uber? Give It Away
By February 2019, the Wall Street Journal reported that, with their initial public offerings approaching, Uber and its competitor Lyft found a way to ... See more
Nathan Schneider • User Trusts: Broad-Based Ownership for Online Platforms
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Alison Stein • Can Employees Really Work However They Want?
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Building a better product is one of the classic levers in the tech industry, but Uber focused much of its effort on targeted bonuses for drivers. Why bonuses? Because for drivers, that was their primary motivation for using the app, and improving their earnings would make them sticky. But these bonuses weren’t just any bonuses—they were targeted at
... See moreAndrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
As it grew, Uber at the same time did something extremely important: Uber made all of us aware that we had a taxi problem—and that the problem had a new solution. Uber did this through the way it designed the company and its service.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
They might think Uber or Zipcar will be the big winners in this space, but as you can see from the performance of those two companies, they are two very different concepts. In the first solution, you are driven door to door, but in the second you take possession of a car for a short period and drive—and park—yourself. The latter is a closer analogy
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