How to Fix Uber? Give It Away

Drivers would have greater ownership and flexibility over their work, as well as the company, which would create lasting loyalty and eliminate their desire to work for competitors.

What if instead of a business model in which Uber investors stand to profit off the success of the platform, the drivers and riders profited as well?

As a result, both drivers and riders would be incentivized to provide valuable feedback to Uber’s product and operations teams to consistently enhance the user experience. They would also enthusiastically grow the network, given that they stand to earn more ownership and income as it expands.

Imagine if Uber had designed a business model in which both the drivers and riders co-owned the business through a decentralized tokenized network.

There is a “fundamental mismatch” between the incentives businesses provide their workforce, and the motivators that help individuals and teams succeed.