Saved by Tom Critchlow
How to find portfolio/audience fit
bring things back to the reader’s wants, needs, and desires. At no point should your story or “for context” information equal or exceed the amount of time you spend talking about the reader. The vast majority of anything you write should be directed to answering your target reader’s questions, or giving them valuable insight that will move them one
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
A Blog Post Is a Very Long and Complex Search Query to Find Fascinating People and Make Them Route Interesting Stuff to Your Inbox
Henrik Karlssonescapingflatland.substack.com
Before you begin writing anything, you need to decide who you are writing for. And that decision needs to be clearly reflected in both the headline and the content of your piece.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
People read major publications for three reasons: opinions, news, or to learn how to do something. That’s it. The fact that my top 10 highest-performing articles are predominantly about personal development should tell you something. These weren’t articles about me—these were articles about you, the reader. These were pieces to get you thinking, to
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