Saved by Tom Critchlow
How to find portfolio/audience fit
How do I make sure the real and the virtual work together to keep me visible, available, and valuable to the people who are making decisions about me?
William Arruda • Digital You: Real Personal Branding in the Virtual Age
vertical positioning makes it so much easier to find your prospects
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
The right positioning serves up similar scenarios.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Doing it right – positioning yourself where you’re most effective – will help protect against attracting the wrong type of client.