How to find portfolio/audience fit

In short, vibe is how you find a good client/consultant fit.

I think it’s really important to find creator-content fit, or better yet, Creator-Format fit. It’s kind of the creator version of product-market fit.  It’s determining what feels natural to you, what feels the most authentic, and comes the easiest to you?

The problem with a carefully crafted positioning is that it typically makes the wrong part efficient - it makes it easier for clients to hire you for well defined work. It allows greater legibility, trust and expertise around work which is well defined.

The problem with a carefully crafted positioning is that it typically makes the wrong part efficient - it makes it easier for clients to hire you for well defined work. It allows greater legibility, trust and expertise around work which is well defined.

Great positioning, if you can pull it off, can lead to ambiguous work.

Instead of trying to build an audience...

Build an association with a specific word or idea.

• James Clear: Habits

• Dan Runcie: Business x Hip Hop

• Codie Sanchez: Boring businesses

• Nick Huber: Sweaty startups

• David Perell: Personal Monopoly

• Wes Kao: Spiky Point Of View

When you are associated with a specific word, phrase, idea, or movement, that co... See more

More than raw distribution though, exposing your style and sensibility is important. Not just for standing out in the networks and generating dialogue and discussion - but also because senior, ambiguous consulting work relies on navigating a trust gap like no other.