how to do nothing

Recognize that, for your customers, a slower pace of life is a good thing Before the global pandemic, it was popular to discuss the damage of social media to our brains, psyches, and social lives. Artist Jenny Odell wrote a book titled How to Do Nothing, about resisting the attention economy. Doing nothing is what most of us don’t know how to do. T

The first half of “doing nothing” is about disengaging from the attention economy; the other half is about reengaging with something else. That “something else” is nothing less than time and space, a possibility only once we meet each other there on the level of attention.

For me, doing nothing means disengaging from one framework (the attention economy) not only to give myself time to think, but to do something else in another framework.