How To Build Your Brand’s Social Narrative
help you build your digital-branding strategy, which is rooted in three essential elements:
William Arruda • Digital You: Real Personal Branding in the Virtual Age
This combination of your POV and narrowly defined areas of expertise is the nucleus of your authority position. It’s the foundation upon which you build your content strategy with the clearly defined goal of attracting the prospects you most want to serve.
Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position
Brands help people choose. Developing a brand strategy means not leaving your audience's choice to chance, but having a plan about who you want on board to support you and how you can get them on board.
Anne Miltenburg • Brand the Change: The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
Your master narrative is that one thing about you or your brand that expediently embodies the critical emotional need you are going to fulfill for your audience. Everyone is telling a story. You want to have the shortest, most memorable one.
Lee Hartley Carter • Persuasion: Convincing Others When Facts Don't Seem to Matter
Building a brand identity is like composing a soundtrack for a film. You must find ways to touch on the same themes, while still introducing variations and inventive ways to create an atmosphere – in our case, the rich universe of a brand.