How To Build Your Brand’s Social Narrative
Beyond Features: How Story-Driven Marketing Creates Lasting Customer Connections | Magnet
Rachelle Daglismagnetmediafilms.com
Brand Universe Strategy (n.): A post-modern brand development approach exceeding the confines of traditional product differentiation. It prioritizes a flexible and cohesive brand experience across all customer touchpoints, cultivating an emotional resonance with the target audience.
Nikita Walia • this is your brand with a universe
A master narrative is your singularly focused message that defines and differentiates you. It is a focused idea that lives in all communication about you. It takes different forms and words, but its spirit is always connected. Once you have found it, it becomes your true north, the criterion against which everything else aligns.
Lee Hartley Carter • Persuasion: Convincing Others When Facts Don't Seem to Matter
Now let’s get you thinking about your brand. If you had to choose one story to describe who you are, which would it be? It can be something that happened to you, a story inspired by someone else, a fictional story or even a metaphor. …………………………………………………. …………………………………………………. …………………………………………………. …………………………………………………. …………………………………………………. ……………………………
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