How To Build Your Brand’s Social Narrative
Building a brand identity is like composing a soundtrack for a film. You must find ways to touch on the same themes, while still introducing variations and inventive ways to create an atmosphere – in our case, the rich universe of a brand.
Poppy Thaxter • “The best results arrive from solid and trustful relationships.” Atelier ...
Unlike standard brand strategy's emphasis on messaging and positioning, a brand universe strategy fosters a sense of community and shared identity, transforming customers into co-creators within the brand's world. This immersive approach allows the brand to maintain a fixed core identity or concept while expressing itself differently across channel... See more
Nikita Walia • this is your brand with a universe
The old way to build a positive narrative was to tell a consistent story about yourself over time. The new way is to have other people tell your story for you, either directly or by association.
Packy McCormick • Story Time
The most powerful brands don't just deliver solutions; they inspire us to see the world differently. These brands, on the cutting edge of culture, craft immersive experiences that meet aspirational needs and introduce new ideas about the world. They get there by creating expansive narratives that leverage a wide range of tools and mediums. (ZJ)
* Your goal is to make your brand the top authority in your industry in the consumer's minds