How to build trust in a marketplace

There are countless meditation instructors in the United States, all of whom have access to a laptop as connected to the world as Susan’s is. How did the Open Heart Project make such an impact? Start with empathy to see a real need. Not an invented one, not “How can I start a business?” but, “What would matter here?” Focus on the smallest viable ma

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Lenny Rachitsky’s research shows that the vast majority of unicorn marketplaces focused on tackling supply before demand. If you have an exclusive lock over supply, that can be used as a unique and compounding moat.

Service marketplaces must continuously provide value in terms of either discovery, convenience or trust. In line with this, successful service marketplaces tend to be either repeated-discovery, online-first or SaaS-enabled.