How to Be Different (Without Being Lucky)

Pay attention. What do you see that no one else sees? A word. A feeling. An aesthetic. Do you notice fonts all around you- on neon signs, and restaurant awnings? Do you notice colors? Do you feel taste? Do you pause to appreciate a shot in a movie that no one else cares about? Your edge is often at what you notice, and the world ignores.

Your business exists in the context of a marketplace, but also in the context of your lived experience.  Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you ... See more

"Escape competition through authenticity." Basically, when you're competing with people, it's because you're copying them. It's because you're trying to do the same thing. But every human is different. Don't copy. The most important skill for getting rich is becoming a perpetual learner. You have to know how to learn anything you want to learn... See more