How to Announce New Features - The Creative Marketer

very creative content ignition strategy pioneered by Lee Odden of TopRank Marketing. To promote various marketing conference clients, his team has created a series of eBooks featuring ideas from well-known speakers presented in creative themes like detectives, rock-n-roll, and Alice in Wonderland.

If you want to get someone’s attention, it’s silly to do exactly the same thing as everyone else. You need to stand out. So why issue press releases like everyone else does? Why spam journalists when their inbox is already filled with other people’s spam?

proper text for humans, turns features into benefits and even provides a comparison table.

Your first responsibility as an Email marketer is to create excitement. Remember, you’re not just sending an Email. You’re sending solutions, ideas, value. You’re delivering compelling stories and intriguing insights.