How to Activate your Community for Impact
We can use the SPACES framework in Table 5.1 and see what an ROI action might be that correlates to each part of the model.
David Spinks • The Business of Belonging: How to Make Community your Competitive Advantage
“Why should we invest in community over all of the other things we could be investing in?” And once you're ready to make that investment, how does a business build a legitimate community that creates authentic belonging for members, while also driving business outcomes? Can you measure it? How do you know it's working?
David Spinks • The Business of Belonging: How to Make Community your Competitive Advantage
What is something your people can’t do solo? Or that would be better in a group? The more compelling the shared activity, the more likely you are to spark a community. Is the activity purposeful? Tie the activity back to your community’s purpose. And communicate that purpose explicitly, as Gavin Pretor-Pinney did when he formed the Cloud Appreciati
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