How The Snapchat Redesign Could Affect The Stock [Originally published Dec 4th, 2017]
Turner Novakturner.substack.com![Thumbnail of How The Snapchat Redesign Could Affect The Stock [Originally published Dec 4th, 2017]](https://substackcdn.com/image/fetch/w_1200,h_600,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F0fefaabf-be8d-4913-ad2d-5b62d1d48a54_624x414.png)
Saved by sari
How The Snapchat Redesign Could Affect The Stock [Originally published Dec 4th, 2017]
Snapchat’s Stories format—allowing people to broadcast a set of asynchronous photos and videos to their friends—can sit alongside their core photo messaging app, and increase usage. Some photos are better for 1:1 communication and others are better for a broadcast format—Stories allows Snapchat to collect both sets of photos instead of just one.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
redesign of its Snapchat multimedia messaging app, cofounder and CEO Evan Spiegel, an executive with extensive design training, was reluctant to subject the new user experience to rigorous experiments and slow down its release. And when user sentiment dropped 73 percent, he insisted: “Even the complaints we’re seeing reinforce the [design] philosop
... See moreStefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
Thanks to new approaches which fuse at-scale ad targeting with high-quality editorial product, you can step into this renewed role without sacrificing the reach, precision, and targeting afforded by the likes of Facebook, Google, Twitter, and their kin.