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📽 Snap. A Picture is Worth a Thousand Words
Augmented Reality Capabilities
Alexandre Dewez • 📽 Snap. A Picture is Worth a Thousand Words
- Map is an underrated social trend. Except Zenly and Pokemon Go, no other company has been able to build something social around maps.
- Zenly allows you to keep track of where your friends and family are located. It notifies you when friends run out of battery, and you can see how long it takes to get to them.
Alexandre Dewez • 📽 Snap. A Picture is Worth a Thousand Words
- Snap’s AR lens allows people to create customized lenses in less than 5 minutes. This creates a strong User Generative Content loop driving user engagement and creativity from the users. It also gives businesses the opportunity to access a unique way to monetize their audience.
Alexandre Dewez • 📽 Snap. A Picture is Worth a Thousand Words
Content-first and advertising-first will break down the dominant social networks over the long run.
Alexandre Dewez • 📽 Snap. A Picture is Worth a Thousand Words
In this paper, I will try to explain why I believe Snap is structured to win the social media war over the long term. I will also highlight the three key secret weapons around Snap’s vision to become the main connector between our physical and our digital world: (i) hardware with Spectacles, (ii) Augmented Reality capabilities, (iii) map capabiliti... See more
Alexandre Dewez • 📽 Snap. A Picture is Worth a Thousand Words
- Snap is building hardware capabilities through the different versions of its Spectacles
- Spectacles are removing friction to create content to share with your friends.