How the Sausage Gets Made: Digital Marketing & Attribution
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added by Sam Blumenthal and ยท updated 2mo ago
added by Sam Blumenthal and ยท updated 2mo ago
The reality is, all marketing spend, from PR to Facebook direct response ads, create a context that acquires a consumer.
In eCommerce, there is no such thing as 'direct response'. A user may interact or click on an ad, but more times than not, the transaction happens later. There is also no such thing as organic traffic or revenue. Some
... See moreSam Blumenthal added 2y ago