How the Internet Ate Media

Big institutions used to have unquestioned control over the narrative. Their dominance once seemed eternal. But now, they’re losing their monopoly over the dissemination of ideas.

Today it feels like we’re living through another important cultural shift—the decline of Twitter—and a new generation of networks is experimenting with new structures to try and capitalize on it. If we want to understand what’s next, it helps to ask: what caused the culture shift? What new structures would be better? And what will it feel like to u... See more

Historically, you used to only have a few sources of news or information. Things that percolated through to your network or things you read in the news. Now information comes from all sides, hungry for your attention. And your “processing power” to make sense of this information hasn't meaningfully changed.

Imagine seeing the world from this vantage

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Throughout the 2000s media was still in some significant sense balkanized. People did not just consume stories, they visited story sources, and the sources were numerous. Everything from trusted websites associated with legacy media institutions like the New York Times to popular aggregators like Drudge and blogs like the Huffington Post thrived, a... See more

Once upon a time, the Internet was predicated on user-generated content. The hope was that ordinary people would take advantage of the Web’s low barrier for publishing to post great things, motivated simply by the joy of open communication. But then ad sales came into play.

That business model is still what most of the Internet relies on today. Rev... See more