How Substack Has Spawned a New Class of Newsletter Entrepreneurs - Digiday

Newsletter businesses are by no means new: Goop, Gwyneth Paltrow’s wellness empire, started as a newsletter back in 2008; Morning Brew, which launched in 2015, now brings in more than $20million in revenue.Business analysts such as Ben Thompson of Stratechery and Bill Bishop of Sinocism have built substantial readerships around their insightful tak... See more

All throughout the media world, individual writers are finding that they can use social platforms for distribution, crank out writing coated in their signature style, and make far more money than they were able to when stuck behind the desk of a woebegone publisher.

But whether Substack is good for writers is one question; another is whether a world in which subscription newsletters rival magazines and newspapers is a world that people want.