Newsletters are booming right now: since the pandemic started, the number of readers and ‘active writers’ on Substack have both doubled, and other providers such as Mailchimp have seen similar spikes in users. Newsletter platforms are attracting big names: Rolling Stone’s Matt Taibbi, New York Magazine columnist Andrew Sullivan and Buzzfeed’s Anne... See more

Newsletter businesses are by no means new: Goop, Gwyneth Paltrow’s wellness empire, started as a newsletter back in 2008; Morning Brew, which launched in 2015, now brings in more than $20million in revenue.Business analysts such as Ben Thompson of Stratechery and Bill Bishop of Sinocism have built substantial readerships around their insightful... See more

We’re also seeing the emergence of new models that take advantage of Substack’s network-centric design and flexible features, including Katelyn Jetelina’s Your Local Epidemiologist, which recently sprouted local variants in California and New York, and spinoff publications created and funded by individual writers who have found success on the... See more