How small brands can hit the big time
ipa.co.uk
How small brands can hit the big time
The next decade will be defined by conscious consumption. In the post-growth era, success will reward the platforms and communities that empower us to control our feeds and information intake.
Co-Matter • Post-Social Media_2020X-co–matter.pdf
Today we’re seeing a powerful shift towards the building of the Meaning Economy, where the brands and businesses that thrive are the ones that enable us to work with our hearts as
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
The brands that win in a more noetic future will be the ones with deeper POV’s that help guide us into the unknown. We desperately need a more revitalizing, bold and enchanting form of mythmaking.
Zach Lamb • The Noetic Future of Culture and Brands
Brands will sell lifestyles, not just products. The most successful companies will make you feel like you’re joining a movement, not just buying stuff.