How small brands can hit the big time
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How small brands can hit the big time
Persist and be consistent in your marketing efforts • Customize your services to reflect your personal brand • Deliver your message clearly and quickly • Project credibility • Strike an emotional chord • Create strong user loyalty For small businesses, branding is not about slick advertisements.
Last accessed on • Get Slightly Famous
Odds of success are stacked toward brands with hybrid business models. These hybrid models mix luxury strategy (investing in desirability, scarcity, status-signaling) and fast retail (trend, availability, price) in a way that capitalizes on the strengths of both.
Ana Andjelic • Brand Starter Kit
the difference in success largely boils down to brand.